Independent international media group and rights owner Coolabi Group today announces the appointment of Landmark as licensing agent for Poppy Cat in Japan.
Poppy Cat, based on the award-winning book series by Lara Jones launched on UK TV in 2011 and has since been licensed to some 140 territories globally.
Landmark has over 25 years’ experience representing international companies such as Disney and Pixar amongst others, and has an enviable track record of creating highly effective marketing and promotional campaigns for international and domestic brands in the retail space in Japan.
Landmark’s strategy for the brand will include dual consumer targeting; pre-schoolers and their families, and the female teen audiences where they believe there is significant potential for Poppy Cat. It will leverage its history of successful campaigns across the retail sector and bring their know-how to bear on building the Poppy Cat brand in Japan.
Yuji Masuda, Landmark, comments: “Landmark is pleased to announce that we now represent this superb British property in Japan. Poppy Cat is such a high quality and attractive property.”
“It inspires children’s imagination, has well developed and varied characters and rich content and we are sure that it will be a big success in Japan. We are also impressed with Coolabi and are very much looking forward to working together to promote the property in Japan.”
Jeremy Banks, Chief Executive says:” We are thrilled to have appointed such an experienced, strategic company as Landmark to be our inaugural Japanese licensing agent. This is a significant step in broadening our international consumer products activities and we are very excited to see Poppy Cat in Japan.”
For more information, please contact:
Fiona McGarva Sundae Communications – 0161 711 0517 / 07786 434313
@todayissundae | firstname.lastname@example.org | www.todayissundae.co.uk
About Coolabi Group
Coolabi Group is a leading independent international media group and rights owner specialising in the creation, development and brand management of children’s and family intellectual property rights.
The group has particular expertise in books, television and digital.
Coolabi owns the rights in over 20 TV series and some 360 half- hours of programming; it has shows airing in more than 140 territories on channels including: ABC, Cartoon Network, CBeebies, CBBC, Clan / TVE, Disney, F5, ITV, Kika, Nickelodeon and Sprout.
Brands owned and represented by Coolabi include the Clangers, currently airing in the UK on CBeebies, and Scream Street, currently broadcast on CBBC. Other properties include Beast Quest, Domo, Poppy Cat (la gata Lupe), Purple Ronnie and the Smallfilms’ properties Bagpuss and Ivor the Engine.
The group also creates original series fiction for publishers and has created some 100 published series, consisting of over 1,000 books, sold in more than 40 languages. Four of these series, Warriors, Beast Quest, Animal Ark and Rainbow Magic have sold over ten million copies each and Coolabi is currently working on brand extensions for some of these properties the latest example being the hit new Beast Quest mobile game, co-produced with Miniclip.
About Poppy Cat
Poppy Cat is a co-production between Coolabi and King Rollo Films and is based on the award-winning book series by Lara Jones.
Launched in 2011 in the UK and 2015 in Spain, Poppy Cat celebrates imagination, creative play and sharing stories and encourages pre-schoolers to use their imagination as a way to solve problems and pursue their goals.
Poppy Cat is commissioned by Nick Jr. in the U.K. and is currently broadcast in 140 territories including US (Sprout), France (F5), Poland (MiniMini+) and Spain (ClanTV) and was recently launched in Germany on Kika in May 2015.