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Viral rock star and fashion sensation

Domo's unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted him into one of the Internet's biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with millions of fans across the globe.

The beauty of Domo is in his very simplicity, both in design and personality. His openness and optimism offer an endless world of possibilities and have sparked a viral following that crosses borders and demographics. Domo has a universal appeal and with his forever smile, nothing seems to bring him down. Both male and female young adults across the globe adapt him to their interests and whether it's music, cars, food, fashion, travel, pets, sport or university life they share it with the world.

His upbeat personality, accepting nature and malleable imagery have garnered him over 13+ million fans on Facebook and the official page is up over 100% in the last year.

With a new global fashion program at H&M, mash-ups with Ghostbusters and new products making their debut every week, Domo continues to stay fresh and find new fans every day.

Domo © NHK-TYO; © DPC. All rights reserved.