June 25, 2013

Coolabi announces new Poppy Cat deal with Heroes for Kids

Coolabi is pleased to announce a new licensing partnership with Heroes for Kids, an online character store and licensee for personalised and non-personalised gift wraps, greeting cards and edible cake toppers aimed at children aged 2-6 years.

The new Heroes for Kids Poppy Cat shop, www.poppycatshop.co.uk, which launches today, provides a centralised location for fans of the popular pussycat to buy toys, books, accessories, as well as Heroes for Kids own Poppy Cat products.

Valerie Fry, Director of Sales, Coolabi adds, “Poppy Cat’s bold and colourful style really comes to life in the Poppy Cat shop. Heroes for Kids has done a great job and developed a site that is easy to use and engaging for parents and gifters. We look forward to working with them both on the new store and also as a licensing partner for Poppy Cat.”

Caroline Elliot, Business Development Director at Heroes for Kids adds, “We are delighted to be working with Coolabi on such a fantastic children’s brand.  We are all fans of Poppy Cat and it’s a great addition to the Heroes For Kids portfolio. The Poppy Cat Shop will enable parents to find everything from the Poppy Cat range in one place, including some items that are exclusive to the online store.”

The two-year deal will also see Heroes for Kids products available at other leading online retailers such as Amazon.co.uk and ebay.co.uk.

Poppy Cat, starring the voice of Joanna Page (Gavin & Stacey) and airing every day on Nick Jr and Nick Jr 2, is based on the award-winning books created by Lara Jones, which has sold more than 2.5 million copies. The series is co-produced by Coolabi’s television production arm, Coolabi Productions, and the Emmy shortlisted and BAFTA award-winning, King Rollo Films.

For more information Heroes for Kids, please visit www.heroesforkids.co.uk, or go to www.poppycat.com, or become a fan of Poppy Cat on Facebook (www.facebook.com/officialpoppycat) and Twitter (www.twitter.com/PoppyCat_).

For further information, please contact:

Cassandra Sananes / cassandra.sananes@coolabi.com / 0207 004 0980 / 07718908868