Poppy Cat takes on a new adventure with the launch of stand-alone magazine
Coolabi is excited to announce a new licensing deal for its hit pre-school series, Poppy Cat. Magazine publisher, Kennedy Enterprises, is launching a new stand-alone Poppy Cat magazine to build on the brand’s momentum and growth in the UK.
The Poppy Cat magazine will focus on the adventurous pussycat and her colourful friends, and features branded stickers, posters and mini activity booklets, plus a branded Poppy Cat cover mount.
The magazine is set to launch in Spring 2014 to coincide with the exciting new Poppy Cat TV series on Nick Jr. Distribution Managers will actively promote the launch of the magazine to all of the major supermarkets, regional groups and independent retailers. The marketing campaign for Poppy Cat will focus on securing as many retailer listings and promotions as possible to maximise sales.
Paul Kennedy of Kennedy Enterprises said, “We are delighted to add Poppy Cat to our portfolio of popular children’s magazines! Poppy Cat fans will love our colourful new magazine, which will be packed full of stories, puzzles and colouring. Each issue will feature a free Poppy Cat gift, plus a pull-out activity workbook with interactive reward stickers to make learning more fun. We will be including content designed for children to enjoy alone, and activities to be enjoyed with their parents.
Valerie Fry, Director of Sales, Coolabi comments, “We are very pleased to be working with such a great new licensee, Kennedy Enterprises, on Poppy Cat. It is a bright, colourful and adventurous property, which will lend itself extremely well to a new magazine for toddlers aged 2 to 5 years.”
Poppy Cat, starring the voice of Joanna Page (Gavin & Stacey) and airing everyday on Nick Jr and Nick Jr 2, is based on the award-winning books created by Lara Jones, which have sold more than 2.5 million copies. The second series of the top-rating programme – launching in 2014 – is co-produced by Coolabi’s television production arm, Coolabi Productions, and the Emmy shortlisted and BAFTA award-winning, King Rollo Films.
For further press information, please contact Cassandra Sananes on 07718908868 or email Cassandra.email@example.com.