Purple Ronnie gets behind Teenage Cancer Trust
COOLABI BRAND TO PARTNER ON A RANGE OF INITIATIVES
Coolabi Group, market-leading IP management and entertainment specialist, is announcing a new charity partnership between its quirky youth-skewed property Purple Ronnie and Teenage Cancer Trust, the only UK charity dedicated to improving the lives of young people with cancer.
The partnership, brokered by agency Louis Kennedy, will encompass a range of activities supporting Teenage Cancer Trust initiatives throughout the coming months, lending the trademark Purple Ronnie humour and recently redesigned artwork to the charity’s undertakings.
Teenage Cancer Trust strives to improve the quality of life and chances of survival of teenagers and young adults with cancer, ensuring they get appropriate treatment in an environment designed to meet their specific needs. The charity also hosts an annual series of fundraising concerts at the Royal Albert Hall, running this week, with this year’s performers including Ed Sheeran, The Cure, One Republic and Passenger, along with comedy evening featuring Mickey Flanagan and John Bishop.
Michael Dee, Director of Content at Coolabi Group says: “We are proud to be able to support Teenage Cancer Trust through Purple Ronnie, which draws themes relevant to teenagers and young adults and infuses them with playful, observational wit. One of the key elements of Teenage Cancer Trust’s approach is ensuring that illness doesn’t eclipse the fun, awkward, exciting experiences of growing up, which the Purple Ronnie brand encapsulates.”
Louise Brooks, at Teenage Cancer Trust adds: “There are great synergies between our brands which will help us raise significant funds for young people with cancer. We try to treat young people as teenagers first and cancer patients second and we are looking forward to working with Purple Ronnie on lots of fun activities.”
Tracey Richardson, Research Director at Louis Kennedy comments: “I’m delighted that Purple Ronnie is supporting such a great cause. When Coolabi showed me Purple Ronnie’s new direction and asked me to suggest a cause he could support the synergy with Teenage Cancer Trust was immediately apparent. I wish the partnership every success. ”
With a strong heritage and existing cross-generational following, the Purple Ronnie brand has been completely updated for a contemporary audience and has increased its digital presence over the last few months. A recent deal with online producer and broadcaster Little Dot saw the launch of the Purple Ronnie channel on YouTube, www.youtube.com/purpleronnie, targeting 15 – 30 year olds and boasting over 80,000 video views since its debut in December 2013. The Facebook page now has over 50,000 likes with a high engagement level from its growing fan base, while the Twitter following increased by 270% in 2013. Delivering observational humour with warmth and wit, Purple Ronnie has maintained its core elements and diversified across emerging platforms to ensure it remains fun and relatable.
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Janet Balmforth Tel: +44 (0) 20 8868 0511 / + 44 7748 185656
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About Coolabi Group
Coolabi Group is a leading, independent, international media group and rights owner specialising in the creation, development and brand management of children’s and family intellectual property rights.
The group, made up of Coolabi and Working Partners, has a particular expertise in the media of publishing, television and digital. Brands owned and represented by Coolabi include Poppy Cat, Purple Ronnie, Beast Quest and the Smallfilms’ trio of properties Bagpuss, Clangers and Ivor the Engine.
For more information on Coolabi Group see www.coolabi.com
About Teenage Cancer Trust
Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for young people with cancer aged between 13 and 24. We fund and build specialist units within NHS hospitals bringing young people together so they can be treated together by teenage cancer experts, in the best place for them. We want every young person with cancer to have access to this specialist support, no matter where they live.
We rely solely on donations to fund our vital work. You can help transform the lives of young people with cancer. Visit www.teenagecancertrust.org to find out how.
Teenage Cancer Trust is a registered charity: 1062559 (England & Wales); SC039757 (Scotland)
About Louis Kennedy
Louis Kennedy – Delivering Cause-Related Solutions
Louis Kennedy helps the world’s leading brands, retailers and licensors achieve extraordinary results through CSR consultancy and Cause-Related Marketing.
The agency identifies innovative strategic opportunities and connects relevant partners, building brand awareness and consumer loyalty.
Louis Kennedy’s campaigns have raised over £150 million for good causes since 2001.
To learn more about Louis Kennedy visit www.louiskennedy.com
For interview requests and questions email: firstname.lastname@example.org or call on 020 8371 8750