April 29, 2013

Coolabi appoints new Head of Digital

Coolabi is pleased to announce the appointment of Naomi Dare who joins the leading children’s and family entertainment producer and rights management company in a new role as Head of Digital. Dare will report into Director of Content, Michael Dee.

Naomi Dare has over thirteen years digital experience and joins Coolabi following a long career at Hangar Seven  (previously Doco London and Digital Outlook) – a content, strategy and marketing agency for blue-chip consumer brands, with clients including Tesco, P&G and Playhouse Disney  (now Disney Junior).

Most recently, Dare developed strategies for NBC Universal’s New Media Division to increase the sale of TV and movies on key digital platforms. She also worked with Walt Disney Studios Movie Productions UK and Europe, Xbox, Miniclip, Comic Relief and Aardman Animations on a joint venture with Digital Outlook Studios.

Naomi will be responsible for developing strategies at Coolabi to increase brand awareness and drive product sales across relevant digital platforms in multiple territories for brands including Poppy Cat and Purple Ronnie – specifically looking at the best use of social media, games, apps and video.

Commenting on the appointment of Dare, Michael Dee says, “We are excited about the new opportunities and strategies that Naomi can bring to both our company and individual brand ambitions. This is a big year for us and Naomi’s experience as a senior digital marketeer will ensure that she plays a vital role in our success moving forward.”

Coolabi’s expertise lies in development and brand management, particularly through the channels of TV production, licensing and merchandising.  The company operates across a number of genres and the current portfolio includes Poppy Cat and Purple Ronnie. Via its subsidiary, Coolabi Publishing, the company also owns a number of classic literary estates, including Eric Ambler.  In addition, Coolabi represents several other well known brands including Bagpuss, Clangers, and Ivor the Engine on behalf of Smallfilms and Peter Firmin.

For more information on Coolabi, please visit www.coolabi.com.

For further press information, please contact Cassandra Sananes at Cassowary PR on 0208 682 0734 or email Cassandra@cassowarypr.com.