April 3, 2013

Poppy Cat partners with the Woodland Trust

The UK’s leading woodland conservation charity, the Woodland Trust, is partnering with the popular Nick Jr. series, Poppy Cat, to launch an outdoor campaign for pre-schoolers with an ‘adventure’ platform for its VisitWoods website for one month from 19th April 2013.

VisitWoods.org.uk hosts information on over 11,000 UK woods that are open to the public. Poppy Cat content has been created for the site with downloadable activity materials focusing on ‘Mystery Trail Adventures’ – available for children aged 2-6 years to engage them during family outings to the woods.

Simone Ashley-Norman, Woodland Trust, says, “You are never too young to visit a wood and our partnership with Poppy Cat will enable families across the country to get outdoors this spring and make the most of our beautiful native woodlands. VisitWoods.org.uk makes finding and visiting woods as straightforward as possible, for all ages and abilities, so there’s no excuse to stay indoors!”

Michael Dee, Director of Content at Coolabi, the producers of Poppy Cat, adds, “Poppy Cat is an adventurer who is often embarking on journeys to the woods with her friends. This provides a natural link to VisitWoods and we are pleased to partner with the Woodland Trust to provide exciting content for children and families to make their everyday adventures extraordinary!”

To support the Woodland Trust partnership and allow Poppy Cat fans to continue the adventure at home, Nick Jr. will air nature-themed Poppy Cat episodes every day from the 18th April at 7.15pm for two weeks.  There will also be campaign content at nickjr.co.uk alongside Poppy Cat clips, games and activities.

Poppy Cat, starring the voice of Joanna Page (Gavin & Stacey), is based on the award-winning books created by Lara Jones. Poppy Cat’s heroic gusto and unquenchable curiosity propel each experience often leading to unexpected discoveries. For more information on the Nick Jr pre-school series or the Woodland Trust Poppy Cat campaign, please visit www.poppycat.com / www.visitwoods.org.uk, or become a fan of Poppy Cat’s on Facebook (www.facebook.com/officialpoppycat) and Twitter (www.twitter.com/PoppyCat_).

Older brothers and sisters can also discover more age appropriate activities via the Woodland Trust’s Nature Detectives initiative – naturedetectives.org.uk.

 For further press information and images please contact:

Cassandra Sananes,  Cassandra.sananes@coolabi.com, 02070040980

About Coolabi

Coolabi is a leading provider of high quality children’s and family entertainment, internationally, across all media. Coolabi’s expertise lies in development and brand management, particularly through the channels of TV production, licensing and merchandising. The company operates across a number of genres and the current portfolio includes Poppy Cat, Purple Ronnie and Scarlett & Crimson.

Via its subsidiary, Coolabi Publishing, the company also owns a number of classic literary estates, including Eric Ambler.  In addition, Coolabi represents other well-known brands including Bagpuss, Clangers, and Ivor the Engine on behalf of Smallfilms and Peter Firmin.

For more information and background on the company, please visitwww.coolabi.com.

About the Woodland Trust

The Woodland Trust is the UK’s leading charity championing native woods and trees. It has 500,000 members and supporters.

The Trust has three key aims: i) to enable the creation of more native woods and places rich in trees ii) to protect native woods, trees and their wildlife for the future iii) to inspire everyone to enjoy and value woods and trees.

Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free.

About Nick Jr

Nick Jr., with its sister channel Nick Jr. 2, it is the most popular commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world’s first channel dedicated to pre-school children, Nick Jr. broadcasts hit shows including Dora the Explorer, Peppa Pig, Ben and Holly’s Little Kingdom, Bubble Guppies and Olive the Ostrich. In 2009 Nick Jr. won BAFTA Children’s Channel of the Year. More information on programming as well as clips, games and exclusive downloadable content is available at nickjr.co.uk. Viewers have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

Launched in 1993, Nickelodeon UK comprises seven dedicated award-winning entertainment channels for kids aged 2-12 and is a joint venture between MTV and BSkyB Networks. The Nickelodeon Network is a top performing commercial kids TV network in the UK and the Nickelodeon channels are available in over 14 million cable and satellite homes.