Coolabi strengthens Clangers line-up announcing another five new licensing deals
Independent international media group and rights owner Coolabi Group today announces deals with a raft of high profile licensing partners Dreamtex Ltd, Fashion UK, Jo Y Jo, Redan and StoryToys which join the strong portfolio of licensees for the much anticipated new series of the Clangers.
Clangers launches on the UK’s CBeebies and US 24-hour pre-school network, Sprout, this summer, marking an exciting time for the company as the licensing programme continues to build for the property with the addition of homewares, apparel, publishing and digital gaming deals.
Fashion UK will develop a range of Clangers apparel for children including T-shirts, fashion tops, dresses, leggings and shorts.
In addition, Dreamtex Ltd has come on board to develop Clangers homewares to include duvet covers, curtains, towels, fleece blankets, rugs, beanbags and cushions.
Inspired by the knitted style of the Clangers, a deal has been agreed with knitwear supplier Jo Y Jo Design Limited. Regarded for its high quality, Jo Y Jo will develop knitwear and knitted accessories for children, including hats, scarves and gloves.
Redan Publishing, the leading independent publisher for the pre-school magazine sector, will include Clangers in its best-selling Fun to Learn magazines ‘Fun to Learn Favourites’ and ‘Fun to Learn Friends’ producing workbooks, posters and covermounts.
Adding further weight to the licensee portfolio StoryToys is signed as a key partner producing bespoke digital gaming and enhanced ebook apps for mobile and tablet devices, creating new experiences that will emphasise the themes of Clangers. The products roll out from summer 2015.
Valerie Fry, Director of Licensing at Coolabi comments “ We are incredibly proud to announce this new raft of licensee partners joining the line-up of product deals for Clangers. There is huge excitement about the show and these new agreements are the latest in a series of exciting deals.”
Dreamtex Ltd, Fashion UK, Jo Y Jo Design Limited, Redan and StoryToys join a burgeoning portfolio of licensees for the property including Character Options (master toy), Penguin (books), Immediate Media (magazines), C&M Licensing (apparel), MV Sports (wheeled toys), Gemma International (greeting cards and gifts), Trade Mark Collections (children’s bags) and Rainbow Productions (costume characters).
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